We're building a fully digital retail future

Introducing Elevate, a coalition for innovation and growth for Retail and Consumer Goods aimed to dismantle data collaboration barriers and spark industry-wide innovation

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Open
The Chain
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Foster
Data Sharing
Warehouse employees working on production line
Person using a grocery delivery app on their phone
Join
The Movement
We're initiating the retail revolution  •
We're initiating the retail revolution  •
We're initiating the retail revolution  •
Elevate is a new coalition to drive a digitally enabled retail industry in which:

Data rich decisions can be made in real-time for maximum efficiency and effectiveness across the entire value chain

Industry players large and small have a level competitive field and new participants are attracted to drive new growth

Data is shared on an open standard to the benefit of all

Learn More
Founding Members
Advantage Solutions
Crisp
Databricks
Pensa
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Now is the time to strike.

Retail/CPG data integrations in use today were built to support a linear physical supply chain. This model is unequipped to support modern retail.​

Fragmented data has crippled retail with imprecise consumer insights, inefficient supply chains, and inaccurate inventory planning leading to lost sales, inventory distortion, and diminished customer trust.

Contact

Challenges

While technologies have evolved, six challenges remain

Vendor Lock-In
Proprietary technologies restrict companies to specific vendors
Siloed Systems
Different tasks have access to different or inconsistent data
Data Issues
Delayed, incomplete, inconsistent, and/or inaccurate data limits timely and accurate forecasting, planning, and actions
High Overhead
Supply chain misalignment and lack of visibility ​drive loss and waste ​in the system
Outdated Standards
Historical sharing models are ill-equipped to handle new sources and AI about inventory, and shelf availability
Untapped Potential
Closed standards prevent new startups from bringing innovation to the industry

What We're Creating

A next generation data infrastructure (distributed models and industry-published harmonized ontologies)
Distributed commercial marketplaces of data, with an industry-published common underlying model for access, adaptive pricing and policies)
A published equivalent of Internet ICANN for confidential source of record for who owns and has access to what
A semantic layer and common framework for industry model of physical store and shelf entities digital "twin" representations of shelf, product, promotion - searchable over time, over space and product and retail domains 
Proof-of-concept demonstrations, pilots with strong customer and partner involvement 
An open invitation for other members to join the coalition and participate in industry adoption

Together we can change retail data forever.

  • Provide perfect visibility of supply and demand and continuous planning and reaction to changes 
  • Build systemic data integrations that enable all goods to be managed as digital entities across the entire supply chain
  • Use AI and computer vision to digitize all aspects of physical inventory, location, and availability
  • Use AI to automate repetitive and tedious tasks and agile workforces to take the most efficient, best actions at each point of time
Examples of Benefits
Inventory Optimization
Operational Efficiencies
Enhanced Planning
Revenue Growth
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Become the future of retail.

Discussions are active now for formation of the coalition and initial launch partners.

Founding members of the Coalition are working to incubate the initial coalition framework and invite others to join.

The coalition will be led by industry members, including the definition of data models for exchange.  The coalition will be open to any industry or tech party willing to adopt and support the standards.

Opportunities are open now to pilot the data models and first use cases.

Data models are expected to be released in 2025. Where possible, we will use or integrate with existing definitions.

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